How students can benefit from the CEO @ Faculty Programme by MOHEChen Wan Lim
Initiated in 2015, the CEO @ Faculty Programme (CFP) spearheaded by the Ministry of Education Malaysia aims to bring together top local and international Chief Executive Officers (CEO) of local government-linked companies (GLC) and multinational companies (MNC), and industry players into Malaysia’s universities to share their knowledge and experiences with students and the university community. These CEOs, appointed as ‘Adjunct Professors’, are required to commit up to 30 hours a year of their time to provide mentorship to university students and lecturers. Some are even required to guide universities on matters such as curriculum development to ensure industry relevance.
The ministry hopes that this programme will help bridge the gap between private and public institutions while strengthening industry-academia links. In addition, the ministry hopes to enhance university offerings and knowledge transfer initiatives with the industry. Starting with 24 CEOs in 2015, this programme now boasts more than 60 CEOs and top civil servants. This is how the CEO @ Faculty Programme can benefit students:
Deeper comprehension on real-world operations
Knowledge derived from books is important but knowing how to apply that knowledge is perhaps, even more important. With the sharing session and coaching by the CEOs, students are able to match theoretical concepts with real world operations, especially in large organisations.
This programme also helps students to be prepared with real-world expectations as CEOs are arguably the best candidate to prepare students on what to expect before entering the workforce. Also, CEOs are able to prepare students for what is expected of them from future employers once they are in the workforce.
Besides benefiting from listening to their coaching and experiences, students can be proactive by maintaining an open line of communication with these CEOs. This will be beneficial upon graduation as students can try their luck in contacting these CEOs and hopefully, land a job in their organisation.
Collaboration on research
This programme also acts as a two-way sharing session where CEOs and industry professionals are able to share with members of academia regarding any issues or challenges faced in the industry. Members of academia can then be able to assist in recommending research methods or to develop solutions to it.
At the moment, the current motto for the first phase of CFP is “Learn from the Pros”. Soon, a second phase will be launched with the motto “Coached by the Pros”. CFP 2.0 will see a select number of CEOs taking up the mantle of coach and mentor to young university lecturers who have the potential to become future leaders. They will be placed at the CEOs’ offices with a dedicated assignment for six months in order to learn, understand and capture the corporate culture in managing a high-profile company. CFP 2.0 is slated for a 2017 launch.